Distribution Plan

For the digital distribution of my magazine, I plan to focus most of it in an app. This is because apps and smart devices have completely taken over people’s daily lives and changed the standard of living. People want easy access to things, especially if it means being able to access it on their phone. For my app, I will provide a decent amount of access to what the magazine has to offer, however with a subscription, there will be so much more to access. Subscribers will have access to more content, special sales, and gifts. The app will be free to download, with in app purchases. On the app, readers can access full articles, quizzes, videos, interviews, and more. I want to make my app fully immersive because readers want so much more than just articles. They want to interact with what the magazine has to offer. I think that an app will be highly effective in getting more readers interested as it will be directly downloaded on their phone, rather than having to search up the website. 

Distribution Research Post- Women’s Health

Women’s Health is a famous magazine that focuses on health, fitness, beauty, and most things in that topic area. Women's Health has over 36 million readers. For their print distribution, Women's Health distributes their print magazine 10 times a year though Hearst Magazines. Women's Health uses a lot of digital distribution methods. They post new content on their website and other social networks multiple times a day. On their website, they provide videos, print-outs, MP3s, and personal trainers for free access. Along with those features, the website also has monthly newsletters that are accessible to the readers. Subscribing on the website rewards readers with special offers, such as 80% of the price that the content would be at the newsstand as well as special gifts. Another distribution method that Women's Health uses is DVDs and books. This is extremely effective because people want more than just to read the content. Readers will be so much more interested if there is something offered for them to interact with. Women's Health produces their own DVDs for weight loss and fitness. They also publish their own books on healthy eating, fitness, and self confidence. These extra distribution methods are so effective in convincing readers to choose their magazine over any other. 

Distribution Research Posts- Elle Girl

Elle Girl magazine is a branch of Elle magazine. Elle Girl is the largest older-teen beauty and fashion magazines, spanned all across the world. This version of Elle Girl magazine is based in Russia. The Elle Girl Russia circulation is 135,000 and it is distributed all over Russia. It is more heavily distributed on the western side of Russia, mainly in Moscow, with 53.7% of its distribution there. Along with their hard copies of their magazines, Elee Girl also heavily distributes its magazine digitally. Elle Girls has their widely popular website, ellegirl.ru in which subscribers can access full magazine articles as well as non subscribers can explore what the magazine has to offer. Their website enjoys over 450,000 users. Other programs offer access to Elle Girl Russia content, such as Magzter, where subscribers can access the magazine articles on Apple and Android devices. Along with their website, Elle Girl Russia now has its own app. The app holds the same functions as the website, but makes access easier and more reliable as it is downloaded on your device. With people always on their devices, this provides convenience for the readers.

Distribution Research Post- Cosmopolitan

Cosmopolitan is one of the world most well known beauty, fashion, and lifestyle magazine. Cosmo reaches over 3.5 million readers, with 80% of their users being mobile users. Due to the vastness of their magazine, Cosmo even has their own app along with their website for distribution. The app is free for download on all iOS 10.0 or higher devices. The app includes all the aspects of the magazines at just an easy touch away. The app makes for quick access to all the cosmo articles. All the articles must be purchased or readers must subscribe to save articles. Cosmopolitan also distributes through their widely popular website. Their website gets about 8.2 million page views per month. Their website provides full access to everything the magazine has to offer when you subscribe. Without a subscription, previews of what the magazine has to offer is available on the website. Like most other magazines, Cosmo has their distribution of printed magazines which are provided all over the world. In 2017 their circulation was 32 million. 

Traditional Distribution

The traditional distribution model for a magazine is print copies of the magazine, however as the internet and media is rapidly taking over the news/publishing industry, the distribution has shifted to become more digital. Although most magazines still distribute a heavy amount of print copies, they are changing a majority of their distribution to the media. Many magazines now have their own websites, in which you can subscribe to, where the post all of their content. This is because it is more easily accessible to the readers and preferred by many.

Revision #1

For my first revision, I did not add many new things to my article, and if anything I'm missing a few things I had before. For my first revision, I was mainly converting all of my previous work for my article into adobe indesign. Also, I was having a lot of difficulty figuring out how to use indesign as it is very different than publisher. I was able to transfer my pictures and the overall structure of my article over. For my next revision, I need to space my text properly both horizontally and vertically. I also need to add page numbers at the bottom to make it uniform with my table of contents. 

Marketing Plan

Based on my marketing research, I plan to market my magazine through digital functions, mainly social media. Frequent emails to subscribers are effective in keeping the magazine in the public's eye however, many times peoples mail inboxes are flooded with emails and they may not be motivated to read them. Nowadays, most of the world uses social media excessively and it is so simple to use. It is a cheap and easy way to display pictures and short comments about the progress of the product, especially on Instagram. Also, seeing something, rather than reading something, is more appealing to the eye, and may motivate readers to look further.