Audience Engagement Research- Cosmopolitan

Cosmopolitan is a widely enjoyed magazine for women that focuses on beauty, fashion, and other aspects of pop culture. Our target audiences are similar because both magazines reach a somewhat younger age range of women. Cosmopolitan reaches out to readers ranges from 18-34 years of age. Most of the women have a steady income, but are not overly wealthy, with a salary of at least $30k. This is also because a large number of the readers are still in college. Cosmopolitan also reaches out to women who enjoy beauty, fashion, pop culture, etc. Cosmopolitan mostly uses social media to market their product. This is because 80% percent of their readers are mobile users. They use platforms such as Twitter, Facebook, Instagram, Pinterest, Google+, and YouTube. Cosmopolitan is one of the largest magazines in the world. For this reason they use many digital platforms to market their product to go along with all their printed magazines. Cosmopolitan is very active in social media such as Instagram and Twitter. There was a 445% increase on Instagram users for Cosmo. For their marketing, Cosmo uses celebrities and other intriguing news to catch readers attention. Making their social media posts very frequent keeps the magazine constantly in the public’s eye. Cosmo also makes their social media such a large part of sharing their content as it is easily accessible and liked. For example, as seen in the picture below, Cosmo presents one of their magazines photos on Instagram to get readers interested in the magazine. Furthermore, Cosmo heavily uses their website to market their magazine with over 8.2 million page views per month. Cosmo also holds many public events to market the magazine, including flash mobs, pop up stores, etc. This is very effective in directly reaching out to people with human interaction and getting it straight in the public's' eye. I would use the technique of heavily using social media as an outlet for content because it is such a large part of society now. And turning more things digital is becoming more convenient for people.