Distribution Research Post- Women’s Health

Women’s Health is a famous magazine that focuses on health, fitness, beauty, and most things in that topic area. Women's Health has over 36 million readers. For their print distribution, Women's Health distributes their print magazine 10 times a year though Hearst Magazines. Women's Health uses a lot of digital distribution methods. They post new content on their website and other social networks multiple times a day. On their website, they provide videos, print-outs, MP3s, and personal trainers for free access. Along with those features, the website also has monthly newsletters that are accessible to the readers. Subscribing on the website rewards readers with special offers, such as 80% of the price that the content would be at the newsstand as well as special gifts. Another distribution method that Women's Health uses is DVDs and books. This is extremely effective because people want more than just to read the content. Readers will be so much more interested if there is something offered for them to interact with. Women's Health produces their own DVDs for weight loss and fitness. They also publish their own books on healthy eating, fitness, and self confidence. These extra distribution methods are so effective in convincing readers to choose their magazine over any other.